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Psychology of Cryptocurrency investors

Psychology of Cryptocurrency investors

Investing in cryptocurrency is exciting, but the ups and downs of the market will eventually begin to wear down investors. Behind the psychology of the cryptocurrency market’s ups and downs investing lies an explanation of why investors make certain financial decisions. Here we will look at the four major psychological factors: the Fear of Missing Out, social media influence, preference for high-risk investment, and confirmation bias.

FOMO and Market Volatility: How Fear Drives Crypto Investments

FOMO-fear of missing out-is one of the powerful forces driving crypto investing. FOMO usually happens when investors are concerned that they will be left behind when others seize opportunities. Some individuals buy in at the middle of price surges just to avoid “missing out.” FOMO often leads into impulsive actions where investors buy into hype without proper research.

Volatility in crypto feeds FOMO, making investors behave impulsively and emotionally. In the event of the price of some cryptocurrency going up, people are seized with the fear that the price might never again come this low. It is because of this factor that they try to be more willing to jump in, forgetting the caution of earlier times.

Sometimes, crypto “whales” or major investors actually trigger FOMO through giant buys that drive up prices. Their actions encourage others to buy, increasing the price in markets. This starts to snowball down a ring of FOMO purchases that inflate prices rapidly before dropping in price once the FOMO dies down. Of course, strong emotions can easily give over to “panic selling,” selling when prices head down out of fear.

Financially, such decisions, especially for new investors, often lead to regrets or losses. While understanding the effects FOMO can have will create the ability for you to make better, unemotional decisions. 

The Role of Social Media in Shaping Investor Sentiment

Social media platforms contribute immensely to investor behavior. Investors are always glued to Twitter, Reddit, and Telegram for market news and predictions. Influencers and crypto enthusiasts post updates to advise or predict the course of action that shapes market sentiment.

An influencer may tout a new project, for instance, and their followers start investing in it straight away. This can bring prices up fast, based perhaps on little more than a tweet or a single post. A famous example is that Elon Musk’s tweets about Dogecoin have famously influenced its price within minutes.

Social media also builds a sense of community, and decisions are based on that. Many people are looking to such communities for confirmation before they buy or sell. If investors can see that other people invest in a coin, they will feel reassured about their decision.

However, it is also a means by which false information might be given to investors. Scams and “pump-and-dump” schemes course through the channels as the price of a coin is pumped by misinformation, only to fall when the hype is over. Therefore, investors are supposed to cross-check information and follow reliable sources.

The Allure of High-Risk, High-Reward Investments

Cryptocurrencies are high-risk, high-reward investments, and, as always, these types of investments attract thrill-seeking investors. Usually, such investors are ready to incur major losses for the hope of big gains. Traditional investments, including bonds or stocks, usually have less volatility and generally prove to be more predictable. Crypto can change dramatically, literally within hours.

Accordingly, people interested in high-risk investments always think of the gains they would make and not about the losses they might incur since this is so called “risk-seeking behavior”. Hence, risk-seekers are more likely to invest heavily in smaller, less-known projects, hoping to get massive returns. To some investors, the excitement of big price swings is intoxicating, and they actually get energized by the constant changes.

But this could also blind them from the thrill and major potential risks involved, like lack of regulation or security. Sometimes high risk-appetite attracts careless decisions, especially in the crypto market. An investor needs to be more watered down by diversifying his portfolio, not pegging his hopes on high-risk investments.

Crypto Confirmation Bias: Believing What You Want to See

Confirmation bias is the tendency of people to look out for information that confirms their opinion. In crypto investing, that happens when investors find news that justifies more positive vibes toward a coin. If they really think a specific cryptocurrency is “the next big thing,” they may ignore warnings or risks.

For instance, an investor who feels bullish about Bitcoin will only read news that illustrates the advantages of Bitcoin. This confirmation bias will also make him avoid reading articles about potential risks or other competitor coins. In his case, he searched only for sources supporting his hopes.

Confirmation bias can also cause excessive confidence in investors, which is a pathway to poor decision-making. It mostly pressures people into holding on to coins even during downturns, thinking that the rebound is near. Optimism naturally occurs; however, confirmation bias limits how much sound decision-making an investor is able to do.

This will help them counteract the effects of confirmation bias by considering different sources of information and seeking multiple opinions. Investors should study all types of positive and negative analyses so that they can be well-equipped with information in making a balanced decision. This can be achieved by challenging one’s assumptions on how to approach the market objectively.

Photo Credit: Image by Who is Danny on Freepik

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Africa's Daily Crypto Trade Value

(normalized to Bitcoin)

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